We define Total Value as the total social, economic, and environmental value created by a program for all its stakeholders, that is, the people and/or organizations that affect or are affected by the program. It is the total return on investment of a program or a set of activities. The cumulative changes, both positive and negative, that arise from an organization’s work or initiatives.
We use the Total Value framework and Impact Map to measure the real changes that are relevant to the people and the organizations that contribute to and/or are affected by a program or initiative. The Total Value framework is based on social accounting principles and cost-benefit analyses, and is guided by key principles.
“You might not expect the chief operating officer of a major global corporation to look too far beyond either the balance sheet or the bottom line. But Harish Manwani, COO of Unilever, makes a passionate argument that doing so to include value, purpose and sustainability in top-level decision-making is not just savvy, it’s the only way to run a 21st century business responsibly.”